Discover, through a heritage and olfactory guided tour, the history of a factory, the perfumery L.T. Piver, become an artistic place.

Opened in Aubervilliers in 1869, the former factory of the perfumery L.T. Piver welcomes since 2022 POUSH, place of artists for creation and exhibition. In the heart of monumental buildings, with red and ochre brick architecture, nearly 260 artists have reinvested the place. Visual artists, photographers, performers, videographers, painters, choreographers... the diversity of the disciplines practiced today echoes that of the trades of the old perfumery: soap makers, perfumers, carpenters, delivery men, packaging workers, chemists, powder makers, etc. The excitement within the workshops has also continued, as has the spirit of innovation that has characterized L.T. Piver since its founding in 1774. This visit will take place in two stages: you will first discover the site from its historical and architectural angle, then a workshop will plunge you into the heart of the olfactory heritage of the place: that of the fragrances of L.T. Piver, some of which are still produced by the company, and the smell of the plant, between the transformation of fats and plant extracts.
A project initiated by the Department of Cultural Heritage of the Seine-Saint-Denis, in partnership with POUSH, and with the support of the perfumery house L.T. Piver and the perfume and aroma company Givaudan France.
Visits led by Sophie Normand, the olfactory studio Magique, and by Antoine Furio, in charge of cultural heritage inventory and Catherine Herr-Laporte, in charge of valorisation at the Seine-Saint-Denis Department.