Posters like to tan

From the 1920s onwards, the tanning craze, driven by intense advertising, revolutionized certain aesthetic codes.

Viktor Rutz, environ 1940

New products were created for cosmetics, clothing, tourism and leisure. Posters show how to seduce the public into identifying with new social models, with tanning often seen as a marker of good health or a high standard of living.

Poster credit: Viktor Rutz, circa 1940
A cultural lunch break? An original encounter with a graphic designer, historian, enthusiast or printer?

The Thursday lunchtime poster series invites you to share some of Geneva's treasures. Come and discover the finest posters held by the Library. The Library's collection comprises more than 130,000 posters.

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Promenade des Bastions 8, 1205 Genève