Cigarette posters: a look back at thirty "glorious" years (1945-1973) [Jeudi midi de l'affiche]

Thirty years of posters examined by a specialist.

Pierre Duvernay, [1952-1955]

Thanks to a corpus of advertising posters posted in Switzerland during the "Trente Glorieuses", Jacques Olivier will review the period that saw cigarettes go from being a symbol of economic prosperity to being a harmful and worrying consumer product for public health.

Dr. Jacques Olivier (MD-PhD) has a dual training in medicine and literature. He is the author of a thesis on the history of cigarette manufacturers in Switzerland and practices general internal medicine.
In connection with this conference: exhibition "Affichage sans filtre" until 19 November 2022 in the "Couloir des coups d'œil" of the Bibliothèque de Genève, 1st floor in the Bastions.

As part of the "Jeudis midi de l'affiche" cycle.

Free admission
Start of the conference at 12:15 pm
Approximately 45 minutes, followed by a discussion

Bibliothèque de Genève, Catalogue Room
Promenade des Bastions 8
1205 Geneva

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Poster credit: Pierre Duvernay, [1952-1955]

About the venue

Promenade des Bastions 8, 1205 Genève