A remarkable graphic object, omnipresent in our daily lives, the poster must capture attention and convey a message in a short space of time. It combines numerous visual components, and a multitude of elements determine its impact: colors, compositional lines, presence of objects and shapes, typography, text position, contrasts. Based on a large selection of Geneva posters from the Library's collection, Poster World uses artificial intelligence to perform a metadata analysis and generate triptychs of posters based on formal similarities, revealing on screen a graphic richness that is difficult to perceive and that can be recomposed at will.

Inauguration
Jeudi midi de l'affiche
12.09.2024 at 12:15 pm
45-minute lecture Nicolas Henchoz, director of EPFL+ECAL Lab and André Andrade, designer
Guided tours prior to Jeudi midi de l'affiche October 10 and November 7, at 11:45 am