Retrospective of the product that has marked Etam’s success story with its glamorous imprint. Object of seduction, couture or signature, the body embodies the French sexyness. It signs each of our parades. It creates riot on the podiums. He is an eternal source of inspiration for designers. He is above all the star of our dressing rooms, even if we do not fully assume it. From the sporting attribute of Véronique & Davina to the iconic outfit of Madonna, he has gone through generations constantly reinventing himself.
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Relive the birth of this piece of lingerie and its evolution over the decades on the occasion of the Heritage Days, within our flagship Etam Haussmann.
Etam, corsetier since 1916.