The Biennale is aimed at both professionals in the field and a wider public, curious to understand what lies behind a poster, a book cover, a typographic typeface, or a spatial orientation system. By highlighting graphic design practices, UPLOAD aims to promote designers while opening a dialogue on the role and future of the profession: Where is the graphic design profession today? What are its challenges, its changes, and its future?
Upload offers several guided tours to discover the exhibition, which features some thirty projects.
Tours can also be arranged upon request for groups, school groups, or young people. You can submit your request via the registration form.
Public tours: October 4 at 1 p.m. & October 9, 16, and 23 at 12:30 p.m.