Together, all singular

Bordeaux may be tradition, but it's also innovation. If Bordeaux produces grands crus, it also produces unexpected cuvées. If Bordeaux is red, Bordeaux is also multicolored... Yes, in Bordeaux, we are all different, all remarkable! It is these singularities that feed our brand new campaign, built by, for and with the industry: a story that reveals the powerful collective energy that drives our wines, through its women and men, its terroirs of every color, its commitments to sustainable viticulture and responsible consumption. Today, this living culture is offered to all the "epi-curious" with a new motto: "Together, all singular".

Discover the exhibition along the quays

"Ensemble, tous singuliers" is the motto of the new image of Bordeaux Wines: faces, glances, men and women, simple words, an authentic daily life, a concrete commitment to sustainable viticulture.