Opened in 1912, Printemps Deauville is the first branch of a department store in the province and one of the first fashion stores to open in Deauville. The creation of this "new store" is an integral part of the urban projects of Eugene Cornuché and Désiré Le Hoc for the city. On the occasion of its 110 years, Spring invites you to discover the history and secrets of this Deauvillais monument whose facades were completely restored in 2020. Archives and anecdotes will punctuate this trip in time from the Belle Epoque to today.