Exhibition(Exposure) «F. Millot, Perfumer: Some Magical Water with Crepe de chine, one family matter».
Richly documented panels(signs), flasks, cases and advertising objects, two toilets(offices) of curiosity and an olfactory pole(centre) propose a visual and olfactory immersion in the universe of the flavour(perfume).
Are these the big(great) flavours(perfumes) which made big(great) marks(brands) or big(great) marks(brands) which made the big(great) flavours(perfumes)?
The house F. Millot, by the principally family character, made history of the perfumery and knew how to make a preponderant place(square) on this market, between 1860 in 1970.
In the XIXth century, chemistry is booming with the discovery of the molecules of synthesis. At the same time(In parallel), trade widens and industrial techniques evolve. It is the advent of the “modern Perfumery”.
In the course of its one hundred and ten years of existence, the Millot perfumery put on the market more than 300 products, of flavours(perfumes) mostly.
Symbol of womanhood and of Roaring twenties, Crepe de chine, emblematic flavour(perfume) of mark(brand), knew how to stand out in the world very closed by the perfumery of this time(period), opening the way to new descendants of flavours(perfumes), that of chyprés-fleuris-aldéhydés.
To promote his(her,its) products, the F perfumery. Millot surrounds itself with renowned artists as Hector Guimard, for the creation of the flasks, cases, advertisements and for the decoration of the stores and the stands(pits) in the different World fairs which were worth to him(her,it) many rewards(awards).