The program of the event includes presentation of new exhibitions, musical performance, workshops, free excursions and widescale flash mob for all guests of the museum.

The Museum is located in a heritage site of federal importance, the City Trade building.

The semi-basement of the building is occupied by a permanent exhibition called Ancient Siberia which recreates the households and religion of the native peoples of Siberia. The first floor of the building accommodates a number of displays about the history of the Novosibirsk region. The second floor is home to contemporary exhibitions.